What is the primary consideration when selecting a shampoo for a client?

Selecting a shampoo for a client primarily involves considering the client's hair type and scalp condition. Different hair types—such as straight, wavy, curly, or coily—have unique needs that affect how they respond to various ingredients in shampoos. For example, fine hair might require a lightweight formula that adds volume, while curly hair might benefit from a hydrating shampoo that reduces frizz and enhances curl definition. Similarly, the scalp condition—whether oily, dry, or sensitive—dictates the shampoo formulation that best suits the client's needs.

A glance at factors like scent can enhance a client's experience, but it does not address the fundamental objective of maintaining hair and scalp health. The overall price of a product might play a role in the client's purchasing decision but should not override the necessity for a product that effectively cares for their specific hair and scalp issues. Availability can also affect what products a client can buy, but the priority remains in nurturing and appropriately treating their hair and scalp through proper product selection. Thus, tailoring choices based on hair and scalp characteristics ensures optimal results and satisfaction.